Marketing Information

Marketing Information

In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective.

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market.

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline.

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer.   Here are four ways to make writing articles a lot easier:   1) Use My Articles - You could add your own name, resource box and web site link to 199 of my prewritten articles.

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries.

Turning The Casual Scanner Into A Buyer

  The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy.

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600 or Ł6000, I can show you how it's done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now.

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same author,different title and packaging or different author repeatingsomeone else's list.

Large One?

Here's a proven, and truly easy way to start increasing your sales, immediately.All you need to do is add these 2 words to your selling system, and you're good to go.

Make More Sells With Colors

How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel. They effect us whether we are aware of it or not.

The Fine Art of Relationship Marketing

The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking.

Focus...a Marketing Strategy

The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus.

Fern Reisss Achieve Media Attention for Your Business

Do you want to be quoted by the national press on a daily basis?  (How much would that be worth to your business?) In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer. In fact, I've been quoted in over 100 prestigious U.

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Vanity Fair

Inside AMC's Mysterious Marketing Campaign for The Walking Dead
Vanity Fair
Going into Season 7 of The Walking Dead, AMC's marketing department faced perhaps its toughest challenge yet. The show's huge season finale cliffhanger left 11 characters potentially on the chopping block—including all but a couple of the show's most ...

and more »

Ask SCORE: What is influencer marketing?
based influencer marketing company (, said “The rise of social media has created new opportunities to reach mass audiences. Let's say someone with several hundred Facebook friends mentions he or she just ate the best pizza ever ...
Ignore Influencer Marketing at Your Own PerilBusiness 2 Community

all 2 news articles »

Radio Ink

Armchair Marketing
Radio Ink
Marc Pritchard, the chief marketing officer at Procter & Gamble, is a very smart man. In an August 9 story in the Wall Street Journal, Pritchard said, “We targeted too much and we went too narrow.” The headline above that story read, “P&G to Scale Back ...

and more »

7 Marketing Tips to Create a Demand for Your New Product
Creating a new product is an exciting venture, especially if market and consumer research has revealed a need, but comprehensive solutions aren't available yet. Customers want solutions for their problems, but they can't quite identify what they need ...

Business 2 Community

Why Outbound Marketing Still Works
Business 2 Community
There is also cold-calling, which is the most impersonal marketing of all. These strategies are meant to develop leads – leads that can be nurtured and followed up upon. And that may be where inbound marketing is the best established with a target ...

The Union Leader

Sam Asano's Let's Invent: Intro to the five P's of marketing
The Union Leader
We will follow five Ps of marketing using the nail trimmer we discussed last week. The nail cutters available in the marketplace present some serious danger of deep-cutting the nail and/or cutting into skin resulting injury on your feet. As any injury ...


IAB's new handbook signals growth of affiliate marketing
According to research undertaken by IAB UK in partnership with PricewaterhouseCoopers, affiliate marketing produced 16.5 billion pounds in sales in 2015, or about 10 per cent of all UK retail ecommerce. The report also stated affiliate marketing ...
IAB launches affiliate marketing handbook with plans to measure Australian marketMuMbrella
IAB Affiliate Marketing Handbook Signals Affiliate Industry's Big Plans for AustraliaPRWire (press release)

all 3 news articles »

Huffington Post

4 Ways to Make Online Marketing Reporting More Productive
Huffington Post
Reporting is an essential part of marketing. Effective reports let you analyse how each element of your marketing program is performing. One of the most powerful things about the digital age is the sheer amount and depth of information available ... (press release)

Ask the Expert: What Out-of-the-Box Fall Marketing Strategies Will Help Me Stand Out from the Competition? (press release)
Now that fall has arrived—and the holiday season is right around the corner—marketing yourself is more important than ever. While most agents hit the Christmas season hard with mailers, informational brochures, gifts, etc., the weeks leading up to ...

and more »

Business Insider

Pinterest edges into influencer marketing
Business Insider
By making popular content creators more accessible, Pinterest is paving the way for influencer marketing. Influencer marketing, the act of enlisting popular users with large social media followings in a marketing campaign — has exploded over the last ...

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